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3 Content Monetization Strategies for Your Trade Publication
Putting a content monetization strategy in place now is the key to success in 2015 Content is the key to success in 2015, but why? What can content do for you and your publication? The real issue at...
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The Blurred Lines between Native Ads and Content Management System
As publishers are increasingly offering native advertising as a key advertising format – that is, sponsored posts that integrate the brand promotion of advertising in a more natural content format –...
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5 Ways to Identify New Advertiser Prospects
The proactive online publisher is always looking for new advertisers and new forms of revenue that can help to grow their website. In order to find new advertisers, you need to be persistent and...
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How to Use Native Advertising That Doesn’t Irk Google
Native advertising is a way to get your marketing message heard above the others. As Internet marketing gets more advanced, each process used to gather an audience gets its own terminology. For the...
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How Can You Grow Recurring Revenue?
Running a publishing website is hard work, and you can add to that hard work if you find yourself having to re-pitch your website to advertisers every year. Instead of getting to the New Year and...
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Caution, Care Needed with Native Ads
Native advertising is quickly growing as traditional ads fail to convert buyers. Online publishers have increasingly recognized that traditional advertising – especially in the form of ads and banners...
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4 Advantages Print Advertising has Over Digital
While a digital ad can be created by just about anyone, a print ad lends more credibility and trust to the advertiser. You may have heard that print advertising is a dying breed, or at worst, is...
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How Native Ads and Mobile Can Work Together
There can be little doubt that mobile is where the money is. The mobile advertising market is expected to hit a staggering $38.1 billion by the year 2018, according to CMO. At the same time, the...
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Publications Tap Back Issues to Attract New Readers
Old content can attract new readers. “Everything old is new again,” or so goes the song lyric — and some of the nation’s most long-lived print publications seem to be leveraging that notion to generate...
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Uncover What Your Job Board Could Be With RealMatch [INFOGRAPHIC]
There are all kinds of reasons why many publishers are choosing RealMatch as their recruitment advertising platform. In this infographic, we explore some of the key differences between RealMatch and...
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1 Pennsylvania Newspaper’s New Revenue Strategy
In Lancaster, PA, LNP Media Group recently increased its monthly recruitment ad sales by 400 additional new ads per month. This resulted in increased ad placement revenue of an additional $22,000 a...
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Local or Vertical: How Should I Brand My Job Board?
In November 2015, RealMatch hosted a webinar with The Job Board Doctor called ‘Use Brand to Generate Job Board Revenue’. Throughout the webinar, attendees asked numerous questions about how to best...
View Article5 Ways to Identify New Advertiser Prospects
The proactive online publisher is always looking for new advertisers and new forms of revenue that can help to grow their website. In order to find new advertisers, you need to be persistent and...
View ArticleHow to Use Native Advertising That Doesn't Irk Google
As Internet marketing gets more advanced, each process used to gather an audience gets its own terminology. For the longest time, offering content to an audience on a website was just referred to as...
View ArticleHow Can You Grow Recurring Revenue?
Running a publishing website is hard work, and you can add to that hard work if you find yourself having to re-pitch your website to advertisers every year. Instead of getting to the New Year and...
View ArticleCaution, Care Needed with Native Ads
Online publishers have increasingly recognized that traditional advertising - especially in the form of ads and banners - doesn't translate well to the new media environment. As a result, branded...
View Article4 Advantages Print Advertising has Over Digital
You may have heard that print advertising is a dying breed, or at worst, is already dead. With the Internet now becoming an entrenched part of most personal and professional lives, this sentiment may...
View ArticleHow Native Ads and Mobile Can Work Together
There can be little doubt that mobile is where the money is. The mobile advertising market is expected to hit a staggering $38.1 billion by the year 2018, according to CMO. At the same time, the ASME's...
View ArticlePublications Tap Back Issues to Attract New Readers
"Everything old is new again," or so goes the song lyric -- and some of the nation's most long-lived print publications seem to be leveraging that notion to generate new readers and new revenue. An...
View ArticleUncover What Your Job Board Could Be With RealMatch [INFOGRAPHIC]
There are all kinds of reasons why many publishers are choosing RealMatch as their recruitment advertising platform. In this infographic, we explore some of the key differences between RealMatch and...
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